By Brian Parker
In just a few years, the traditional, hard-copy artist presskit has transitioned to digital formats, and several companies have tried to streamline, universalize, and monetize the electronic press kit, or EPK. Boston-based Presskit.to has developed an efficient means of minimizing EPKs for artists, with a platform that allows the user to consolidate media, links, and information in a single place.
While this rigidity may be less practical for individual artists in the era of subliminal music marketing and the somewhat “organic” rise to success, Presskit.to is now offering the platform for music businesses to consolidate, promote, and share their managed artists with brands, booking agencies, and other industry contacts. Presskit.to is available as an online application and on iOS as well.
Presskit.to’s new business function is summed up rather simply: “Manage your content, communicate with your team, standardize your deliverable.” Especially useful for the budding manager or talent agent who needs to stay organized, Presskit’s features allow seamless work between team members within a simplified format. Presskit also offers branding and graphic design for an additional fee. Presskit for Business’s first client, Caroline Distribution, plans on using the platform for the backend of their talent management as well as to create EPK’s for each of their labels.
Visit Presskit.to for pricing plans and more information about their services.
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