By Dana Sedgwick

This is one of those discoveries that makes both your inner nerd and inner cool kid equally fan out. Rare.

A common question for all small & large labels alike is often – “How do we get the advertising world to listen to our music?” Kontor Records has found a way to grab an ad director’s attention, right from the envelope itself.

The office turntable is literally an all-in-one record + player. The envelope serves as the turntable, activated by your smartphone with no app download necessary. Literally, “analogue fun with a digital device.”

Check out the video below and tell me that wouldn’t be the most delightful surprise for any executive sick of CD mailers and over-crowded email inboxes.

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