via Billboard
by Glenn Peoples
Reading through Facebook’s IPO filing is like an episode of “This Is Your Life.” This is where you and your artist’s fans spend a good chunk of your lives. This is how you will advertise on the Web. This is where people share their interests in music, videos and games. We already knew the role Facebook plays in our everyday lives. But now there are usage numbers, financial information and details of growth strategy.
Anyone looking for clues about Facebook’s role in the music business will be disappointed. The 188-page document, filed with the SEC Wednesday afternoon, contains the word “music” 11 times – usually in context of content that can be shared on the platform – and only once mentions Spotify, the subscription music service with which Facebook has created a close partnership.
But the filing contains plenty of indirect evidence that Facebook will increasingly play a vital role in music and other entertainment industries. We find out, for example, the service’s average daily users in December 2011 stood at 483 million worldwide and 126 million in the US and Canada. Monthly average users that month were 845 million worldwide (425 million of them via mobile) and 179 million in the US and Canada. Europe is Facebook’s biggest territory with 229 million monthly active users and 143 million daily active users.
Read full story at Billboard.biz
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