The Gospel According to Seth Godin

From his dozen or so books to his humorous lectures to his entrepreneurial endeavors, Seth Godin has always found a way to teach without preaching and break down the complexities of marketing to make it digestible for the masses. Not only was his blogranked #1 on the AdAge Power 150 in the marketing category, but he founded the info-sharing site Squidoo and his tome Purple Cow: Transform Your Business by Being Remarkable has sold over 150,000 copies and is published in 23 countries.

I recently read Seth Godin’s book Tribes and it spoke to me a lot in regards to SoundCtrl. SoundCtrl in itself is a tribe, a movement, a mission!

Change isn’t made by asking permission. Change is made by asking forgiveness later. You believe that innovation can change things, that heretics can break the rules, and that remarkable products and services can spread. The secret of leadership is simple: do what you bleive in. Paint a picture of the future. Go There!